1,143 Raipur businesses called before Diwali. 155 bulk-gifting leads, warm or hot.
Haldiram's Siltara, the drive-through outlet on NH-30 outside Raipur run by BR Enterprises, used a Pineyard agent to find its Diwali bulk orders — calling schools, colleges, plants, factories and transport companies to ask who buys sweets and gift boxes for their staff and clients.
- 2,195
- Calls placed
- 696
- Businesses reached
- 60.9%
- Reached
- 155
- Warm or hot leads
Every dial across three lists, retries included.
Picked up and spoke, out of 1,143 dialled.
Businesses reached ÷ businesses dialled.
Businesses currently graded warm or hot.
- 30
- Hot leads
- 28
- Qualified
- 21
- Asked for a call
- 8
- Sample visits booked
Businesses given the top grade on the outlet's lead rubric.
Leads that met the campaign's goal.
Businesses that asked the outlet's team to call them.
Office visits with samples agreed on the plants & industries list.
- 30Hot · 9.8%
- 125Warm · 40.8%
- 86Cold · 28.1%
- 65Not interested · 21.2%
Each business counted at its current grade, list by list, exactly as the campaign dashboard shows it.
Source · Pineyard platform data · campaign calls, 15 – 29 Oct 2026
Corporate Diwali orders are decided in a two-week window. Miss it and the business has already ordered from someone else — one of the objections the agent heard most.
The outlet's people run a busy counter. Nobody had the hours to phone over a thousand businesses, or to find out who at each one actually signs off on gifting.
Calls each business in Hindi and asks whether they gift sweets or boxes at Diwali, and for whom — staff, clients, drivers.
Captures what an order would look like: how many boxes, the budget per box, and what they want — sweets, dry fruits, gift boxes.
Checks it's talking to the person who decides. If not, takes the name and number of the one who does.
Offers a representative's visit with samples, and books a time. Prices and discounts are left to the outlet's manager — the agent never quotes them.
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- 8X
- ROAS on cart recovery
- 1,021
- Learners reached
1.8 lakh calls. 45,348 aspirants reached. 549 hours of conversation — in Hindi.
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- 285
- Sales-ready
- 66.8%
- Connect rate
285 sales-ready travellers in the first week of calling.
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- Owners & sites reached
- 23
- Decision-makers confirmed
Truck fleets and mine sites called for two Jio-bp outlets — down to who buys the diesel, and how much.
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